A Landing page is the first page of your site the customer sees after clicking your ad. This is probably the most important stage in the whole online marketing process. It is where you have the best opportunity to influence your customers decision to purchase your service or goods. A high-quality landing page will boost your conversion rate dramatically by utilizing conversion psychology. If you want customers to call you; make sure your number stands out. If you want customers to fill in an enquiry; make that process as simple and efficient as possible.
Besides this, a highly relevant landing page will also increase your Quality Score and lower your CPC costs. It should include quality, relevant content for the term searched, which will help validate a users click. You should have a unique landing page for at least each product or service you offer, if not every Ad Group.
Thank you, for offering me your company's help I was not sure if I was doing the right thing however now I am so very pleased I did not disregard you as I do ALL the people that ring me daily trying to sell me their product/service with all sorts of promises.
Eve Sirigos, Ceremonies by Eve
I just want to say thank you! The changes that you have applied in our AdWords campaign have definitely seen an improvement on click quality and sales for HippityHop. Persephone , HippityHop.com.au
SponsoredLinX are a rarity in today's market place, they promise a lot but deliver more. Our business has grown by over 400% in one month; we are amazed at the difference they have made. Barry Donovan, Empower2themax PTY LTD