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Longtail Keywords

Long Tail keywords are keyword phrases that have at least three words in the phrase. You would be astounded at the volumes of traffic that search the Internet for businesses everyday, especially local searches. Long Tail keywords ensure that your traffic is highly relevant and in the right stage of the buying cycle. Your use of Long Tail keywords should reflect your budget and the click volume you can afford, as you don't want to spend all of your budget on broader terms that may not convert into business.

These keywords traditionally cost less and produce a higher quality of traffic. The real trick is to balance these with broader terms to ensure that you are getting the best ROI and at the same time looking for opportunites for keywords by revising your search query report.