Long Tail keywords are keyword phrases that have at least three words in the phrase. You would be astounded at the volumes of traffic that search the Internet for businesses everyday, especially local searches. Long Tail keywords ensure that your traffic is highly relevant and in the right stage of the buying cycle. Your use of Long Tail keywords should reflect your budget and the click volume you can afford, as you don't want to spend all of your budget on broader terms that may not convert into business.
These keywords traditionally cost less and produce a higher quality of traffic. The real trick is to balance these with broader terms to ensure that you are getting the best ROI and at the same time looking for opportunites for keywords by revising your search query report.
Thank you, for offering me your company's help I was not sure if I was doing the right thing however now I am so very pleased I did not disregard you as I do ALL the people that ring me daily trying to sell me their product/service with all sorts of promises.
Eve Sirigos, Ceremonies by Eve
I just want to say thank you! The changes that you have applied in our AdWords campaign have definitely seen an improvement on click quality and sales for HippityHop. Persephone , HippityHop.com.au
SponsoredLinX are a rarity in today's market place, they promise a lot but deliver more. Our business has grown by over 400% in one month; we are amazed at the difference they have made. Barry Donovan, Empower2themax PTY LTD